If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone [...]
Insulting The Competition – Is It Going Too Far?
When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you [...]
You Snooze, You Lose?
One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to [...]
The Perils Of A Big-Hitting Strategy
Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page [...]
Is There Such A Thing As Free Publicity?
Companies do not like to spend too much money on advertising because it is one of the few things in a budget for which you cannot quantify the return. Yes, you may bring in more people in the aftermath of an advertising campaign, but how many of them were motivated by the marketing and how [...]
How Aggressive Marketing Turns People Off
Advertising is something that demands a modicum of common sense. Will any company sell more of its product by insulting the customer? Of course not. Will they lose out by being connected in people’s minds with something that they find abhorrent? Yes, they will. Is it hard to strike the right balance between convincing people [...]
Sponsorship – A Sound Idea?
Trying to market a business without overspending can be difficult, so it is important to try and make your advertising budget go as far as you can. In doing this, you have to consider every possible angle. Spending money is pretty much unavoidable when it comes to online marketing, so you have to think of [...]
Thinking Outside The Box
When deciding on an offline marketing strategy, it is important to consider how best you can get your product or company name in front of people without spending too much money, but without appearing to be a penny-pincher. It is also important that you do this without irritating people and without underselling your product. This [...]
Know Your Customer
Marketing comes in for a lot of criticism, with much of the anger directed at the perceived unsubtlety of the advertising we see today. Most of us have probably switched over when an annoying advertisement comes on TV, or voiced our displeasure at that ad being on again. In fact, many of us tune out [...]
No Time To Be Modest
There have been very few television advertisements that could be accused of being “understated” when it comes to pushing a product. The main point of an advertisement is getting the product or service brand name front and center in the eyes of potential customers. Ideally, it is best if you can do this without resembling [...]