The thing to remember about marketing is that you have to make an impact on the consciousness of the people you hope to sell to. How you do that is less relevant than the matter of actually doing it. There are some who would say that placing advertising on a tank that is shown rampaging [...]
Let Them Know You’re There
Advertising without the internet may not seem like the wisest strategy in an age where the world seems to happen online. However, there is no doubt that the internet is one of the most crowded forums in the world for advertising, and finding space for publicity where it will actually be seen is no easy [...]
Ambush Marketing – Fad Or Fabulous?
The soccer World Cup of 2010 has been famous for many controversies, but one of the most interesting had nothing to do with what was taking place on the pitch. During a game between Holland and Denmark it was noticed by officials inside the stadium that 36 female fans were standing together wearing orange miniskirts [...]
Marketing Without The Internet
Since the internet arrived in our lives, the world has changed completely. It would not be exceeding the bounds of reason to say that this has been the single biggest development in the sphere of global communication since the invention of the telephone, and is in fact on a par with that invention. Just think [...]