To judge a person’s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot [...]
Give The Public What They Want
An eternal rule of marketing is “Celebrity sells”. There are various reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, so people will notice the product more. If people think that the celebrity actually uses the product, then that makes the public even more likely to want [...]
All The Fun Of The Fair
Trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs and being a visible presence it is possible to show that you are a relevant company with a lot to offer, and to [...]