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	<description>Offline Marketing Strategies For Local Business Marketing</description>
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		<title>A Big Fish In A Small Pond</title>
		<link>http://www.offlinemarketinginfoweb.com/a-big-fish-in-a-small-pond</link>
		<comments>http://www.offlinemarketinginfoweb.com/a-big-fish-in-a-small-pond#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:53:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Offline Marketing 101]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=43</guid>
		<description><![CDATA[To judge a person&#8217;s ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot [...]]]></description>
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		<title>Give The Public What They Want</title>
		<link>http://www.offlinemarketinginfoweb.com/give-the-public-what-they-want</link>
		<comments>http://www.offlinemarketinginfoweb.com/give-the-public-what-they-want#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:53:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offline Marketing 101]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=41</guid>
		<description><![CDATA[An eternal rule of marketing is “Celebrity sells”. There are various reasons for this. The presence of a celebrity in an advertising campaign is likely to raise awareness, so people will notice the product more. If people think that the celebrity actually uses the product, then that makes the public even more likely to want [...]]]></description>
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		<title>All The Fun Of The Fair</title>
		<link>http://www.offlinemarketinginfoweb.com/all-the-fun-of-the-fair</link>
		<comments>http://www.offlinemarketinginfoweb.com/all-the-fun-of-the-fair#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:53:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offline Marketing 101]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=39</guid>
		<description><![CDATA[Trade fairs have been part of local and regional business for some years now, and they are still an excellent way of getting more interest in your business. By attending trade fairs and being a visible presence it is possible to show that you are a relevant company with a lot to offer, and to [...]]]></description>
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		<title>Being A Face In The Community</title>
		<link>http://www.offlinemarketinginfoweb.com/being-a-face-in-the-community</link>
		<comments>http://www.offlinemarketinginfoweb.com/being-a-face-in-the-community#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:53:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Offline Marketing Information]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=37</guid>
		<description><![CDATA[The majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is [...]]]></description>
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		<title>Mailing Lists – They’re Not Just For Computers</title>
		<link>http://www.offlinemarketinginfoweb.com/mailing-lists-%e2%80%93-theyre-not-just-for-computers</link>
		<comments>http://www.offlinemarketinginfoweb.com/mailing-lists-%e2%80%93-theyre-not-just-for-computers#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:52:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offline Marketing Information]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=34</guid>
		<description><![CDATA[The term “mailing list” and indeed many variations on the word “mail” have become more or less synonymous in recent years with e-mail. This is an interesting development, because companies have been using mailing lists since long before the advent of the Internet. In this day and age there is no reason for that to [...]]]></description>
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		<title>Literacy In Marketing – A Dying Art?</title>
		<link>http://www.offlinemarketinginfoweb.com/literacy-in-marketing-%e2%80%93-a-dying-art</link>
		<comments>http://www.offlinemarketinginfoweb.com/literacy-in-marketing-%e2%80%93-a-dying-art#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:52:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offline Marketing Information]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=32</guid>
		<description><![CDATA[One of the most depressing sights in all of marketing is that of a company trying to appear to be “just like you”. There has been a rise in recent years in the number of companies who make advertisements that try too hard to position the company as “the customer&#8217;s friend” and perhaps the most [...]]]></description>
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		<title>Speaking Frankly…</title>
		<link>http://www.offlinemarketinginfoweb.com/speaking-frankly</link>
		<comments>http://www.offlinemarketinginfoweb.com/speaking-frankly#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:52:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Offiline Marketing Tips]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=29</guid>
		<description><![CDATA[If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone [...]]]></description>
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		<title>Insulting The Competition – Is It Going Too Far?</title>
		<link>http://www.offlinemarketinginfoweb.com/insulting-the-competition-%e2%80%93-is-it-going-too-far</link>
		<comments>http://www.offlinemarketinginfoweb.com/insulting-the-competition-%e2%80%93-is-it-going-too-far#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:51:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offiline Marketing Tips]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=26</guid>
		<description><![CDATA[When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you [...]]]></description>
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		<title>You Snooze, You Lose?</title>
		<link>http://www.offlinemarketinginfoweb.com/you-snooze-you-lose</link>
		<comments>http://www.offlinemarketinginfoweb.com/you-snooze-you-lose#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:51:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offiline Marketing Tips]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=25</guid>
		<description><![CDATA[One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to [...]]]></description>
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		<title>The Perils Of A Big-Hitting Strategy</title>
		<link>http://www.offlinemarketinginfoweb.com/the-perils-of-a-big-hitting-strategy</link>
		<comments>http://www.offlinemarketinginfoweb.com/the-perils-of-a-big-hitting-strategy#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:51:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Offiline Marketing Tips]]></category>

		<guid isPermaLink="false">http://gotovska.com/offline/?p=23</guid>
		<description><![CDATA[Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page [...]]]></description>
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